Portugal was elected "Europe's Leading Destination 2026" and Turismo de Portugal awarded "Europe's Leading Tourist Board 2026" at the latest edition of the World Travel Awards. Considered the "Oscars of Tourism" worldwide, these awards recognize excellence in the sector and position the country and its tourism board among global tourism leaders.
These distinctions solidify Portugal's standing as a destination of excellence, reflecting a strategy focused on the quality, diversity, and innovation of the national tourism offering. The award to Turismo de Portugal acknowledges the work done in promoting the country internationally.
The World Travel Awards, established in 1993, aim to stimulate competitiveness and quality in the global tourism industry. The selection of nominees and winners is based on votes from thousands of industry professionals and travelers worldwide.
