The Tourism for Europe platform, an initiative by the European Travel Commission (ETC), has selected the Women Guardians of Nature Network as one of the Portuguese projects exemplifying tourism's potential for territorial valorization, community support, and environmental recovery. This selection is part of the European campaign "Tourism for Europe," focused on highlighting the sector's positive contributions.
Promoted by Business as Nature, the Women Guardians of Nature Network aims to empower and support women in protected areas and rural territories. The project encourages the development of initiatives with ecological, social, and economic impact, emphasizing these women's role in biodiversity conservation and the valorization of local knowledge.
Through nature, gastronomy, and cultural experiences, the network invites visitors to explore local landscapes and traditions, actively contributing to the revitalization of rural economies and communities. Inclusion on the European platform grants international visibility to this approach that combines tourism, local knowledge, and female entrepreneurship.
Turismo de Portugal is participating in this initiative under the ETC's Chapter Earth group, having also submitted other national projects for promotion. The selection of the Women Guardians of Nature Network reinforces the commitment to tourism as a driver of regeneration and sustainability.
