The fair, considered a benchmark in the British market, brings together over 40,000 professionals from 184 countries, providing a platform for business opportunities, networking, and discussion on the challenges and trends of the tourism industry. The 2026 edition's theme is “Resilience, Rebound & Reinvention: The Next Era of Global Travel”, focusing on tourism's capacity for adaptation and contribution to economic, social, and cultural development.
The Portuguese space, spanning 1,025 m², will be located in the South Hall, stand S4, following a reorganization of spaces by the fair's organizers. The national stand will feature 110 companies with business modules and seven Regional Tourism Promotion Agencies (ARPT) representing destinations.
Participation in WTM London aims to strengthen relationships with professionals from the British and international markets, develop business contacts, and promote Portugal's tourism offerings.
